Congratulations! You have been appointed manager of the world’s most important brand. And you need not go far to find this brand – you can find it in the mirror! Yes, you are a brand, and no one else has more at stake for your brand’s success than you. Personal branding is an ongoing process that requires a continuous improvement mindset, and you have great incentive to embrace it. Intense competition and the ease with which we can connect with others provides both urgency and opportunity for proactively managing your brand.

So consider this book a personal branding instruction manual. We break down the personal branding process to managing the 3Ms of personal branding: Meaning, Makeup, and Message.