Leaders, business owners, entrepreneurs, managers, and CEOs are all obsessed with one thing: growth. But growth can be incredibly complicated, disconnected, and confusing for everyone involved. Zebras and Cheetahs is a philosophy that redefines leadership and results in a new perspective and mindset. It is also a model that takes the complicated growth of organizations and makes it simple, engaging, and fun. When implemented, it allows leadership to: define roles so that everyone understands where they fit; offer the highest value of everyone’s time toward a dominant aspiration and focus; increase accountability to track and measure success; and drastically enhance the energy of your tribe in exciting ways.

A competitive marketplace demands that you distinguish yourself from your competitors, be quicker to market, and change course whenever you find your organization on the wrong side of the profit-and-loss sheet. This book teaches you how to survive the business jungle.