kristin baird 

Kristin Baird

RN, BSN, MHA, President & CEO
Baird Group

 With over 25 years as a nurse and healthcare executive, Kristin Baird, President and CEO of Baird Group, understands the unique demands on doctors, nurses, and frontline staff. Since 1994, her consulting firm has worked with hundreds of hospitals, medical practices, and long-term care facilities on culture, leadership, patient experience, and employee engagement. In her flagship online training program, Be the Leader Nobody Wants to Leave, participants hone leadership skills that create a purpose-driven culture so patients, employees, and providers become loyal, raving fans. Baird’s proprietary model for culture change transforms the healthcare experience for patients, residents, and the people who serve them. 


Masters in Health Services Administration (MHSA), Cardinal Stritch University 

Bachelor of Science in Nursing (BSN), University of Wisconsin–Madison 



  • You Make the Call: Healthcare’s Mandate for Post-discharge Follow Up (2012, Golden Lamp Press) 
  • Raising the Bar on Service Excellence: The Healthcare Leader’s Guide to Putting Passion into Practice (2008, Golden Lamp Press) 
  • Reclaiming the Passion: Stories that Celebrate the Essence of Nursing (2004, Golden Lamp Press) 
  • Journaling to Reclaim the Passion: A Writing Guide for Nurses (2004, Golden Lamp Press) 
  • Customer Service in Healthcare: A Grassroots Approach to Creating a Culture of Service Excellence (2000, Jossey Bass) 

Articles Published in: 

  • MGMA Connection 
  • Medpage News 
  • AHA Trustee Insights 
  • AHA SHSMD Spectrum 
  • Becker’s Hospital Review 
  • Forum for Healthcare Strategists 
  • Call Center News 
  • McKnight’s Long-Term Care News 


  • Appointed by the Secretary of Health as an advisor to the National Health Service Corps, 2009–2012 
  • 360 Entrepreneur, Entrepreneur Magazine 
  • Professional Achievement Award, Wisconsin Healthcare Public Relations and Marketing Society 


  • Baird is a highly sought-after speaker with a talent for engaging her audiences with stories, case examples, and thought-provoking perspective 
  • MGMA Annual Conference 
  • Medline Institute for Healthcare Excellence 
  • Forum for Healthcare Strategists 
  • Society for Healthcare Strategy and Market Development Annual Conference 
  • The Beryl Institute 
  • Academic Medical Group Association 
  • American College of Healthcare Executives 
  • American Hospital Association 
  • Wisconsin Hospital Association 
  • Montana Hospital Association 
  • Iowa Hospital Association 
  • Ohio Hospital Association 
  • Virginia Hospital Association 
  • Georgia Long-Term Care